Join us for a once-in-a-lifetime experience inspired by Alice in Wonderland — filled with bold fashion, fantasy, and fierce over-40 energy.
We’re celebrating women like never before with a special themed set made exclusively for this edition — and we’re casting just **52 incredible women** to be featured as real cards in a **custom over Fab 40 Deck.**
Book now before all 52 spaces fill up!
Step into a custom-designed wonderland set — with royal playing cards, dramatic chessboards, and fairytale fashion. This is your moment to be seen, celebrated, and captured in a way you’ve never experienced before.
Don’t Miss Your Chance to Be One of the 52. We are casting 52 women to complete our exclusive deck of cards. Each woman will be uniquely celebrated. As of today, only 43 spots remain. Once they’re gone — they’re gone.
This year, we’re taking you down the rabbit hole — and into a magical world of beauty, power, and transformation. Our 4th edition of *Fabulously Over 40* is unlike anything we’ve done before, with a theme as bold and whimsical as the women we feature:
**Alice in Wonderland – chessboards, royal cards, and a luxe twist of fantasy.**
This dreamlike set is **exclusively created for this one-time campaign** and will only be used for our Fab 40 women. You won’t see this set again — and you won’t want to miss the chance to be part of it.
This campaign is extra special, as our founder and celebrated photgrapher **Paula N Luu turns 40** and for the first time ever, she’ll be one of the featured Fab 40 herself. Join her and 51 incredible women in this iconic celebration of style, strength, and self-love.
Plus, this Alice in Wonderland-inspired set is exclusive to this campaign only, it will not be used again.
**One deck. One Edition. One unforgettable experience.**
Will you be one of the 52?
I felt so special doing the photo shoot. Instead of letting age bring me down, I am embracing my elder years for who I am!
Not only was it a super fun experience, but so empowering! You might feel like you’re not beautiful as you age, but Paula has a gift for finding the inner beauty in all of us and putting on display!
Robyn Wood
I can’t express how thoroughly amazed, overwhelmed, and pleased I am with Paula N Luu Photography.
Talk about customer obsession. I made my appointment for a custom shoot less than 1 week before my birthday and Paula accommodated me with no hesitation. She was patient, knowledgeable, and professional throughout the entire process.
Ashley G
Paula and her team are truly amazing.
This was my first professional photo shoot so I was super nervous. She and her team made me feel so confident and comfortable. Paula’s photography skills and attention to detail are a true work of art. Thank you for such a fun day and, more importantly, such beautiful photos.
Heather
“You deserves an experience like this at least once in your life.
One day, your loved ones will look for photos of you,
what will they find?”
That’s exactly why we’re here. You don’t need to be a model — Paula and her team specialize in guiding everyday women to look and feel like icons. You’ll walk away seeing yourself in a whole new light.
This campaign exists to celebrate you exactly as you are — not despite it. Women in their 40s, 50s, 60s and beyond are reclaiming their power in front of the lens.
It’s an investment in self-celebration, legacy, and confidence. Plus, the $500 image credit helps offset your final product costs.
Here’s your chance to get in on this exciting event. Be a part of a group of women who are celebrating their lives. Be feature in our special magazine with your bio and story. Be a part of champaign party in 2026 toast this accomplishment. Have pictures of you taken by an award winning portrait photographer.
Fill out the form below and we will be in touch for the next step.
Not 40 yet? Book our elevate portrait session for a similar experience.
At PNL Photography, we believe beauty isn’t about fitting into someone else’s idea — it’s about revealing the power, elegance, and spirit that’s already yours. With expert styling, professional hair and makeup, and a setting designed to celebrate you, you’ll see yourself through a new lens — one that honors every chapter of your story.
"Paula is an amazing woman to work with - fun, professional,
supportive, encouraging, and very creative. Her photo shoots
are a one-of-a-kind experience and the creatives she
works with on the shoots are fantastic people as well."
Leave me your name, email, and what session you are interested in below and I will send you my 6 tips.
Each day is a different moment
Each day is an opportunity to photograph you
Tomorrow you may have another opportunity
But tomorrow you will not be the same
So take the opportunity today to tell that story of you in the present
stay a awhile + read
stay a awhile + read
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